From Private Beta to Post Launch.

Ah customers, we all need them. They solve every other problem. But getting, and keeping them is hard. Sure you can buy them, but what happens if you stop paying? How can you create a growth cycle that's not entirely dependent on money? And where do you start?
 
Our panel, "The Future of Customer Acquisition: From Private Beta to Post Launch" will look at going from product, to private beta, to post launch, as we look at what user acquisition is and how to execute a plan.
 
  • Is your product ready for user acquisition? Is your team?
  • Estimating CAC
  • Creating/redefining a category
  • Understanding your ideal consumer
  • Changing consumer behavior
  • Virality is de facto
  • Platform drivers
  • Analyze then optimize
The truth is there is no ultimate secret to customer acquisition. It’s a series of tactics integrated together with your company's strategy to create a custom process that is always changing. Tools help, lessons learned are useful, but it comes down to strategy, tactics, and sometimes luck.
DETAILS

Agenda.
6:00 - 7:00 PM: Networking
7:00 - 8:00 PM: Panel Discussion
8:00 - 9:00 PM: Networking

When.
Wednesday, August 9, 2017

Where.
325 Pacific Avenue
San Francisco, CA 94111

Participation is by invitation only, we do not accept walk-up requests.
To request an invitation, please fill out the form.

Sway Ventures Pop-Up Event Series

A chance to learn from the best and the brightest in an open and fun format. These events center on providing actionable information for entrepreneurs to use, to navigate challenges and scale their companies. Through insightful panels and interviews with some of today’s most innovative founders and industry experts, to solutions-focused workshops and demos, Sway Ventures Pop-Up Events are designed to provide actual value to a select group of entrepreneurs and be hands-on with the learning process. Conversations around marketing, operations, talent, culture, and innovation, give founders and entrepreneurs the insight and ideas to win in today’s tech environment.

* Food and drinks will be provided.