The new consumer doesn’t know how to drive but drives all the time. She seeks the comfort of a stranger's house more than her own. She builds queues but never stands in them. Her closet is scant but her sartorial sense unending. She is the consumer of the future. It is the job of brands to understand how she will connect, create, escape, work and live in the future.

But just as the consumer looks nothing like the past, so too are brands shifting their image. Media companies brew beer, while beer companies open hotels. Hotels now launch designer apparel brands, while luxury apparel brands sell sneakers and metrocards. Verticals are a vestige from a period where incumbent brands held power over customers.

As a brand you must ask yourself, are you a stepping stone to an experience or are you providing the experience yourself? Are you saving your customer’s attention or asking that they spend it? Failure to save or spend attention means you're likely wasting it. Wasted attention is unforgivable. It's time for new rules of customer engagement.

What does it take to see the things that others miss? In this talk, we try to understand the future of the customer experience and learn the unexpected habits to curate ideas and see what others miss. Using a simple set of guidelines, we can completely transform the way that innovation happens, and how new ideas are fostered, communicated and acted upon. This new process will have you saving, curating and learning to leverage your company's best ideas to maximize the customer experience.

Highlights include:

  • What has driven customer expectations around attention saving so high?
  • Three ways to save your customer's attention
  • How can your customer experience outpace expectations?
SPOTLIGHT GUESTS

speakers-donna-wells.pngDonna Wells
Former CMO 
Mint.com

speakers-Nick-Fairbairn.pngNick Fairbairn
SVP, Marketing
Le Tote 

DETAILS

Agenda.
6:00 - 7:00 PM: Networking
7:00 - 8:00 PM: Panel Discussion
8:00 - 9:00 PM: Networking

When.
Wednesday, August 9, 2017

Where.
325 Pacific Avenue
San Francisco, CA 94111

Participation is by registration only. We do not accept walk-up requests.
To attend the event, please fill out the form.

Spotlight Guests

speakers-donna-wells.png

Donna Wells is a successful, serial entrepreneur, an experienced Public and Private Board Director, and an innovator in the financial services, FinTech and cloud software industries. She currently serves on the Board of Boston Private (Nasdaq: BPFH). From 2010 to June 2017, Ms. Wells was President and CEO of Mindflash Technologies, Inc., a private, Palo Alto, California company providing a market-leading cloud-based platform for employee and customer training. 

Prior to joining Mindflash, Ms. Wells had a nearly 20-year career in the financial services industry. Ms. Wells began her career at American Express in Corporate Strategic Planning and later in the company’s Consumer and Corporate Card businesses. From 1997 to 2000, she helped establish a new, strategic product development function for Charles Schwab’s retail business and ultimately held responsibility for product development and marketing to customer segments representing 70% of all Schwab client households. This early experience drove Ms. Wells to leadership roles with three of the most innovative companies in this space from 2000 through 2009: MyCFO Wealth Management (sold to Harris Bank), Intuit and Mint.com (sold to Intuit). 

Ms. Wells’ teams’ work has won multiple Webbys and recognition as a Tech Pioneer by the World Economic Forum in Davos. She has been named a Top 25 Women in Tech to Watch by Accenture and a Marketing Executive of the Year Finalist by the Wall Street Journal. Her company, Mindflash, was named a Top 50 Small Workplace in the US by Fortune magazine in 2016.

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Nick Fairbairn is Senior Vice President of Marketing at Le Tote leading the marketing team. Nick oversees brand & communications, media strategy & customer acquisition as well as revenue & forecast management. Before joining Le Tote, Nick served as Vice President of Brand Marketing at Dollar Shave Club as well as Director of Acquisition Marketing at Dollar Shave Club prior to that. In his time at Dollar Shave, Nick helped drive the company’s growth through strategic messaging and go-to-market strategies for new and existing products. He championed a customer first approach, managing the balance between brand and response. He helped the team deliver more than a 500% increase in new subscribers and over 100% increase in revenues, playing a pivotal role in the company’s $1B acquisition.

Before joining Dollar Shave Club, Nick ran the Acquisition Marketing group at Provide Commerce/FTD Companies, the umbrella brand for ProFlowers, Shari’s Berries, FTD.com and other ecommerce gifting sites. There he led a team of 25+ marketers driving cross channel media strategy and execution and was responsible for over $600MM in revenue. Nick began his career agency-side holding a variety of roles including Entrepreneur & Founding Partner, Account Director, Managing Director and Media Director. His diverse client roster included Google, Microsoft, eBay, Peet’s Coffee, Cost Plus World Market, Disney, Visa and many others. Nick has an MBA from Pepperdine University and lives in San Francisco, CA with his wife and two little boys.

 

Check back soon to know when additional spotlight guests are announced.

Sway Ventures Pop-Up Event Series

A chance to learn from the best and the brightest in an open and fun format. These events center on providing actionable information for entrepreneurs to use, to navigate challenges and scale their companies. Through insightful panels and interviews with some of today’s most innovative founders and industry experts, to solutions-focused workshops and demos, Sway Ventures Pop-Up Events are designed to provide actual value to a select group of entrepreneurs and be hands-on with the learning process. Conversations around marketing, operations, talent, culture, and innovation, give founders and entrepreneurs the insight and ideas to win in today’s tech environment.

* Food and drinks will be provided.